Generalities Frequently asked questions

 

1.What is the Coffee Cultural Landscape of Colombia?

The principal area of the Coffee Cultural Landscape of Colombia (PCC) is a territory surrounded by an influence area that consists of six areas covering a portion of 47 municipalities of the departments of Caldas, Quindío, Risaralda and Valle del Cauca. Including the buffer zone, it includes territories of 51 municipalities. The PCC proved to have a Universal Exceptional Value by incorporating human and family effort, a culture developed around coffee, social capital, and the coexistence between tradition and technology. These are the reasons why on June 25th, 2011 the PCC was inscribed in Unesco’s World Heritage List.

The following table contains the main quantitative data of the PCC’s territory:

 

Main Area

Buffer Area

Total area (hectares)

141.120

207.000

Urban area (hectares)

1.074

2.458

Urban  areas (municipalities)

14

17

Villages

411

447

Population (inhabitants)

301.822

294.062

 

2.Why is Unesco’s recognition important?

 The World Heritage List contains sites which are the epitome of humanity’s cultural heritage. The Universal Exceptional Value recognition implies the commitment of the Colombian government and the international community with the protection and conservation of the Coffee Cultural Landscape of Colombia (PCC). The inscription on the World Heritage List is also an opportunity for the landscape’s inhabitants and visitors to get to know it while being part of its preservation.  

 The design and implementation of measures including agricultural productivity, improvement of the territory’s living conditions, and conservation of the cultural heritage in all its manifestations –tangible and intangible– is of the essence for the preservation of the PCC.

 

3.What does World Heritage mean?

World Heritage” is the title conferred by Unesco to specific places in the planet –forests, mountains, lakes, caves, deserts, buildings, complexes or cities– nominated and included in the World Heritage List. The list is administered by Unesco’s World Heritage Program, which is managed by the Heritage Committee. The committee is made up of 21 states chosen by the General Assembly of States for a specific period of time.

The World Heritage Program’s objective is to catalog, preserve, and shed light on places of natural exceptionality or cultural importance for humanity’s common heritage.

The World Heritage Committee inscribed the Coffee Cultural Landscape of Colombia (PCC) in Unesco’s World Heritage List for being an exceptional example of a cultural, sustainable, and productive landscape, that besides adapting to particular geographical and natural conditions, has developed a unique culture and social capital.

 

4. According to the World Heritage Committee, which are the Coffee Cultural Landscape of Colombia’s essential characteristics?

 The features of the Coffee Cultural Landscape of Colombia (PCC) are the result of an arduous adaptation process that began with the arrival of Antioquian settlers in the 19th century. Ever since, coffee acquired a key role in the region’s development that has prevailed through time.

The PCC’s economy and culture were developed around an ingrained coffee tradition. Its unique legacy still remains today. The region’s typical coffee farm is located in an onerous landscape of steep mountains with “slopes that exceed 25% (55°) and articulate the landscape’s shape, design, architectonic typology, inhabitants’ lifestyle, and authenticity.”  

Plot combination and the distance between coffee plants and other trees create symmetric figures that grant the landscape unique characteristics. The ‘small plot’ tradition which characterizes the region’s small farms reflects the landscape’s homogeneity. Not only does this tradition illustrate the distinctive lifestyle of Colombian coffee growers, but it also defines the inheritance transmitted from generation to generation.

Since the PCC is a productive landscape, it counts with natural and aesthetic attributes including a particular housing prototype, native forests, and biological forests which are considered key for global biodiversity conservation.

The region’s typical urban architecture is a fusion of Spanish cultural patterns –characterized by sloping rooftops–, indigenous culture, and coffee planting processes. Rural settlements were built based on the needs of coffee growing: “the house is both a dwelling unit and the center of economic activity”.

Because of its flexibility and dynamism, “bahareque” was the construction technique used by the PCC’s inhabitants. The method consisted in a series of walls built over a wooden frame with vertical and horizontal beams and transverse arms covered by a layer of resistant and malleable bamboo.

 

5. Which of the 10 exceptionality criteria admitted by Unesco were subjected to the evaluation of the World Heritage Committee?

 The World Heritage Committee states that the Coffee Cultural Landscape of Colombia (PCC) meets the following Exceptional Universal Values for the evaluation criteria V and VI:

Criterion (V): to be an outstanding example of a traditional human settlement, land-use, or sea-use which is representative of a culture (or cultures), or human interaction between the inhabitants and an environment that has become vulnerable under the impact of irreversible change.  

The PCC is an outstanding example of continuing land-use, in which the collective effort of several generations of campesino families generated innovative

Management practices of natural resources in extraordinarily challenging geographical conditions. The strong community focus on coffee production in all aspects of live produced an unparalleled cultural identity, which finds its physical expression in the cultural patterns and materials used for coffee farming as well as the urban settlements.

Criterion (VI): to be directly and tangibly associated with events or living traditions, with ideas, or with beliefs, with artistic and literary works of outstanding universal significance.

The coffee tradition is the most representative symbol of national culture in Colombia, for which Colombia has gained worldwide recognition. In the PCC this

coffee culture has led to rich tangible and intangible manifestations in the territory, with a unique legacy, included in, but not limited to, the harmonious integration of the productive process in the social organization and housing typology, and communicated though associated local traditions and costumes, such as the sombrero aguadeño — a traditional type of hat — and the raw hide shoulder bag, still used by the coffee producers.

 

6. What are the PCC’s exceptionality values?

 A. Human family effort transmitted from generation to generation in order to produce an excellent quality coffee: the Coffee Cultural Landscape of Colombia (PCC) is the result of the efforts of various generations of coffee growers to adapt their crops to the harsh conditions of the Colombian Andes.  

 B. Coffee culture for the world: the common origin of the region’s culture is the Antioquian colonization. The PCC’s inhabitants are characterized for their entrepreneur, hardworking and friendly spirit. Coffee growing and coffee commercialization have led to the consolidation of traditions and manifestations which are subject of regional and national pride: architecture, culture, traditional culinary, festivities, and typical dress code.  

 C. Strategic social capital: besides being the region’s main activity, coffee growing is the PCC’s primary source of development. Seeking for an institution that would strive for their interest’s, in 1927 Colombian coffee growers created the Colombian Coffee Growers Federation and its Coffee Growers Committees. A unique coffee growing model that designs and executes technical, economical, environmental, social and scientific research programs to benefit coffee growers, their families, and coffee growing regions was developed. 

 D. Conservation and balance between tradition and technology to guarantee quality and sustainability: coffee growing has been developed by small producers who, for over 150 years, have innovated cultivation techniques in order overcome challenges related to rising prices, plagues, diseases, and environmental conservation. Thanks to the equilibrium achieved between tradition and technology, competitiveness and product quality have been maintained in this living, dynamic, and changing landscape which preserves its essence overtime.

 

7. What are the differences between a Cultural Landscape and a Natural Park? What distinguishes a Natural Landscape from a Natural Park?

As stated in article 1 of Unesco’s World Heritage Convention, "Cultural Landscapes are cultural treasures that represent “combined works of nature and men”. They illustrate the evolution of society and human settlements under the limitations and/or the advantages imposed by both the natural environment, and internal and external social, economic, and cultural forces.”   

The term “Cultural Landscape” embraces a variety of indicators regarding the interaction between humanity and its natural environment.

Besides being characterized by the implementation of specific techniques concerning optimal land use, Cultural Landscapes often reflect a unique relationship with the geographic environment and nature.

The protection of cultural landscapes contributes to modern land use techniques while conserving and enhancing the landscape’s natural values. The long-lasting existence of traditional land exploitation procedures bolsters biological diversity in numerous regions of the world. Therefore, protecting traditional cultural landscapes is useful for preserving biodiversity.       

 

8. Why is the Coffee Cultural Landscape of Colombia said to be a living landscape?

The Coffee Cultural Landscape of Colombia (PCC) is said to be a living landscape for being a dynamic and evolving landscape. Its inhabitants not only cultivate coffee, but use the landscape for other activities related with their livelihood. The fact that it is evolving implies it is not static.

 

9. Is the Coffee Cultural Landscape of Colombia a conservation area?

Preserving and recognizing the Coffee Cultural Landscape of Colombia´s (PCC) characteristics –cultural heritage, coffee production, natural environment, and community social integration– as Universal Exceptional Values implies their economic, social, cultural and environmental sustainable conservation.   

 Colombian legislature in favor of the PCC’s conservation includes Article 4 of Law 397 of 1997 –modified by Article 1 of Law 1185 of 2008– and Resolution 2079 from October 7th, 2011 issued by the Ministry of Culture. For being a territory comprised by areas of archeological, historical and cultural interest, the PCC is recognized by these stipulations as National Cultural Heritage and as part of Unesco’s World Heritage List.

 

10. What distinguishes the Coffee Cultural Landscape of Colombia from other cultural landscapes in the world?

One of the exceptional values evaluated by UNESCO in the Coffee Cultural Landscape of Colombia (PCC) was that coffee production engendered a collective action model of social capital. This unique model, which distinguishes the PCC from other productive landscapes in the world, is represented by Colombia’s coffee guild. Created in 1927 by Colombian coffee producers, the country’s coffee guild was founded to guarantee that coffee growers could count on an institution that represented them and strived for their interests.

No other cultural landscape has managed to develop a social capital associated to one product as the PCC. The National Coffee Research Center (Cenicafé), Municipal and Departmental Coffee Growers Committees, a strong Extension Service symbolized by Professor Yarumo and present in all coffee growing municipalities, Juan Valdez’s iconography, and the institutional management capacity of the Colombian Coffee Growers Federation are vital components of the PCC’s model.  

 

11.  What type of areas make up the Coffee Cultural Landscape of Colombia?

Although the Coffee Cultural Landscape of Colombia (PCC) includes some urban settlements, it is predominantly a rural landscape. The rural area is comprised by 411 villages, from 47 municipalities, with a total extension of 141.120 hectares. More than 80 thousand people live in the nearly 24 thousand coffee growing farms located within the PCC.

In addition, around 222 thousand inhabitants live in the PCC’s urban areas. Although several urban settlements have historic centers of cultural interest –Aguadas, Belalcázar, Belén de Umbría, El Cairo, Marsella, Pácora, Salamina, and Santuario–, many were included as a result of their location within the delimited rural area. The buffer area consists of 447 villages of a total extension of 207 thousand hectares and of 17 urban centers or municipality capitals.

 

12. What areas from each department are included?

 Department of Caldas: includes villages from the rural areas of Aguadas, Anserma, Aranzazu, Belálcazar, Chinchiná, Filadelfia, La Merced, Manizales, Neira, Pácora, Palestina, Riosucio, Risaralda, Salamina, San José, Supía and Villamaría and from the urban areas of Belálcazar, Chinchiná, Neira, Pácora, Palestina, Risaralda, Salamina and San José.
Main Area: 51.278 hectares - 159 villages  (veredas)
Buffer Area: 71.437 hectares- 165 villages (veredas)

                                                

Department of Quindío: includes villages from the rural areas of Armenia, Buenavista, Calarcá, Circasia, Córdoba, Filandia, Génova, Montenegro, Pijao, Quimbaya and Salento and from the urban area of Montenegro.
Main Area: 27.476 hectares- 70 villages (veredas)
Buffer Area: 38.658 hectares- 58 villages (veredas)

 

Department of Risaralda: includes villages from the rural areas of Apía, Balboa, Belén de Umbría, Guática, La Celia, Marsella, Pereira, Quinchía, Santa Rosa de Cabal and Santuario and from the urban areas of Apía, Belén de Umbría, Marsella and Santuario.
Main Area: 32.537 hectares - 108 villages (veredas)
Buffer Area: 49.536 hectares- 133 villages (veredas)

 

Department of Valle del Cauca: includes villages from the rural areas of Alcalá, Ansermanuevo, Caicedonia, El Águila, El Cairo, Riofrío, Sevilla, Trujillo and Ulloa and from the urban area of El Cairo.
Main Area: 29.828 hectares- 74 villages (veredas)
Buffer Area: 47.369 hectares- 91 villages (veredas)

 

13. Are the areas that comprise the Coffee Cultural Landscape of Colombia continuous or discontinuous?

The fact that the bordering villages of the main and buffer areas were continuous was taken into account when defining the delimitation of the Coffee Cultural Landscape of Colombia (PCC). However, there is discontinuity in some of the PCC’s areas: Quinchía in the department of Risaralda, Riosucio and Supía in the department of Caldas, and Riofrío and Trujillo in the department of Valle del Cauca. However, the areas that are part of the landscape meet all the attributes and exceptionality values that characterize the PCC. Although on maps they are shown as discontinuous areas, they are part of a single territory connected by a main and a secondary road system and by the elements that form the landscape.

 

14. What continuous areas are included?

Area A: corresponds to the municipalities of Riosucio and Supía in the department of Caldas, including the district of San Lorenzo, with an altitude of 1.545 meters above sea level. The original groups that inhabited the region and that are still part of the landscape –indigenous and afro-descendent communities– grant this area a remarkable historic value. Indigenous reservations (resguardos indígenas) of the Embera community are located in this area. The arrival of the Antioquian colonization in the 19th century gestated various subdivisions and experiences that led to astonishing cultural manifestations.

Area B: corresponds to rural areas from the municipality of Quinchía, district of Naranjal, in the department of Risaralda. The area has an altitude of 1.825 meters above sea level with an average temperature of 18 °C. In addition to the excellent coffee Area B produces, it is well known for crops such as panela cane (caña panelera), blackberries, and asparagus. Besides being recognized for its gold production related to the Guaqueramae and Tapasco indigenous tribes who inhabited region, the area has a high potential from an archeological heritage perspective. Indigenous populations were engaged in alluvial gold mining and salt extraction and commercialization.

Area C: corresponds to rural areas of the municipalities of Marsella, Pereira and Santa Rosa de Cabal from the department of Risaralda and of the municipalities of Aguadas, Chinchiná, Neira, Palestina, Pácora, Salamina and Villamaría from the department of Caldas, which are all located in the Central Andes (Cordillera Central). Area C includes the urban areas of the municipalities of Chinchiná, Marsella, Neira, Palestina, Pácora and Salamina, and therefore, the historic center of the municipality of Salamina which was declared National Heritage of Cultural Interest.

The area’s altitude ranges between 1.500 and 1.900 meters above sea level. Although its economy revolves around coffee, in recent years the importance of tourism has increased significantly. By conserving attributes of the coffee growing settlements of the mid 20th century, the area’s villages are characterized by the features of the Antioquian colonization where environmental matters had a central role.

Area D: corresponds to rural areas of the municipalities of Armenia, Calarcá, Circasia, Córdoba, Filandia, Génova, Montenegro, Pijao, Quimbaya and Salento in the department of Quindío; Pereira in the department of Risaralda; and Alcalá, Ulloa, Caicedonia and Sevilla in the department of Valle del Cauca which are all located in the Central Andes (Cordillera Central). Additionally, Area D includes the urban areas of Calarcá and Montenegro.

The area’s altitude oscillates between 1.200 and 1.550 meters above sea level. The region of Quindío was inhabited the Quimbayas: one of Colombia’s most recognized indigenous groups due to their artistic and cultural expressions. Because of its midway position between eastern and western Colombia, Area D was among the routs Antioquian colonizers followed during the colonization in the 19th century. Most of the department’s municipalities were founded during this period. Coffee production and the coffee economy boom generated a steady demographic and economic development. Currently, a significant portion of the entire region’s tourism is concentrated in the area.

Area E: corresponds to rural areas of the municipalities of Trujillo and Riofrío from the department of Valle del Cauca. It has an altitude of 1.370 meters above sea level. Thanks to the excellent agrological conditions of its floors, the area’s predominant activity is coffee growing. The Pacific Forest Reserve, which embraces the municipalities of El Cairo, Riofrío and Trujillo, is among its main protected natural areas.

Area F: corresponds to rural areas of the municipalities of Anserma, Belalcázar, Risaralda and San José of the department of Caldas; Apía, Balboa, Belén de Umbría, La Celia and Santuario of the department of Risaralda; and Ansermanuevo, El Águila and El Cairo of the department of Valle del Cauca all located in the West Andes (Coordillera Occidental).  

The urban historic center of the municipality of El Cairo, which was declared Municipal Heritage of Cultural Interest, is also part of Area F. The urban center has a highly homogeneous architecture and population and is a direct manifestation of the area’s main economic activity: coffee production under particular environmental conditions.

 

15. What is the landscape’s buffer area?

The Coffee Cultural Landscape of Colombia´s (PCC) buffer area is a zone that protects its main area by surrounding each of the areas that comprise it. The buffer area is the sum of the villages (veredas) that are adjacent to the PCC´s main area.

 

16. How were those villages (veredas) identified?

The villages (veredas) from the Coffee Cultural Landscape of Colombia´s (PCC) buffer area were identified based on a unified methodology in which local authorities, academics and coffee guild representatives from Caldas, Quindío, Risaralda and Valle del Cauca participated. A total of 16 technical attributes were identified including mountain grown coffee, coffee institutions and related networks, coffee predominance, steep slope coffee growing, age, natural heritage and water source availability.

Once the attributes were defined, all villages (veredas) from the four coffee growing departments were evaluated. The villages (veredas) with the highest score were chosen to be part of the PCC’s main area. The neighboring villages (veredas) were denominated buffer area or protection zone for the landscape’s main area.

The delimitation of the PCC’s area was based on information provided by the Colombian Coffee Growers Federation’s Coffee Information System (SICA), environmental authorities, and research from the region’s universities.

 

17. Based on what selection criteria were the areas of the Coffee Cultural Landscape of Colombia chosen?

The municipalities of the Coffee Cultural Landscape of Colombia (PCC) were chosen by local technical groups, conformed by specialists and university members, according to the following criteria:

 

1. Mountain grown coffee*

9. Archaeological heritage

2. Coffee institutions and related networks*

10. Concentrated settlement and fragmented property structure

3. Coffee predominance*

11. Influence of modernization

4. Slope coffee growing*

12. Urban heritage

5. Age*

13. Coffee production historical tradition  

6. Natural Heritage*

14. Smallholding as a landownership system

7. Water source availability*

15. Multiple crops

8. Architectural heritage

16. Sustainable production and technologies in the coffee productive chain

 

* Higher valued attributes

 

18. Who participated in the area selection process and how long did it last?

The delimitation process was conducted by the Coffee Cultural Landscape of Colombia´s (PCC) Technical Departmental Committees –comprised by delegates of the local governments of Caldas, Quindío, Risaralda and Valle del Cauca–, delegates of the Regional Environmental Agencies, Departmental Coffee Growers Committees, Universidad Nacional de Colombia –Manizales–, Universidad de Caldas, Universidad Gran Colombia –Quindío–, Universidad del Quindío, Universidad Tecnológica de Pereira, Universidad Católica Popular de Risaralda and Universidad del Valle.

Through studies developed for over a decade, delegates came up with the criteria to define the landscape’s main area. After three years, the technical criteria for the selection of the PCC’s main and buffer areas in each department was defined. Seeking to identify a single landscape with areas of the four departments, the Colombian Coffee Growers Federation (FNC) conducted an information consolidation process. This process was adjusted and supervised by the Ministry of Culture. 

 

19. What is the Coffee Cultural Landscape of Colombia´s Management Plan?

The protection, management and planning tool that guarantees the conservation of a good or commodity is called a Management Plan. The Coffee Cultural Landscape of Colombia´s (PCC) Management Plan develops policies and actions to maintain and improve the region’s current and future conservation and development conditions.

 National entities –the Ministry of Culture and the Colombian Coffee Growers Federation– and local entities –Regional Environmental Agencies, universities from the four coffee growing departments and local authorities– joined forces to reach these goals.

 

20. How are the Territorial Use Plans- Planes de Ordenamiento Territorial (POT) related with the Coffee Cultural Landscape of Colombia´s Management Plan?

In order to establish land uses and measures that guarantee the preservation and conservation of the Coffee Cultural Landscape of Colombia (PCC), the Territorial Use Plans- Planes de Ordenamiento Territorial (POT) of the 47 municipalities that comprise the PCC must be articulated with the Management Plan’s objectives.

 

21. Which are the national, departmental, municipal and/or local authorities that will strive to conserve this recognition?

 There are numerous entities that work to conserve the Coffee Cultural Landscape of Colombia’s (PCC) recognition. At the national level the Ministry of Agriculture, the Colombian Coffee Growers Federation (FNC), and the Vice-ministry of Tourism. At the departmental scale, local government’s Secretarías de Cultura, Departmental Coffee Growers Committees, and academics. At the local level, Mayoralties and Municipal Coffee Growers Committees are the institutions that work for the preservation of UNESCO’s recognition. 

 

22. Can the area of the Coffee Cultural Landscape of Colombia be expanded?

The practical guidelines for the implementation of the World Heritage Convention indicate the conditions for countries to request the World Heritage Committee to approve the expansion of the sites included in the List.

In order to justify the exceptional universal value of the areas that want to be included in the Coffee Cultural Landscape of Colombia (PCC), as well as their contribution to the entire landscape, the process must consider all the steps that were taken for the elaboration of the initial document.

The areas also need to be taken into account by the development plan. As during the original process, the procedure must be developed and socialized with the corresponding entities and communities. 

 

23. What is the main benefit for its inhabitants?

The utmost benefit for the Coffee Cultural Landscape of Colombia’s (PCC) inhabitants is being able to value and appreciate what they have: a unique culture they must conserve for themselves and future generations.

With Unesco’s recognition as a World Heritage Site the following is obtained: world recognition; appropriation of its cultural, architectonic, natural and productive treasures; environmental benefits as a result of strengthening the commitment towards environmental care; assistance through International Cooperation; and investment in social and environmental matters.

Additionally, since the global recognition generates opportunities, particularly in the sustainable tourism sphere, there are soaring prospects for the inhabitants and their economic activities. For instance, they have the possibility of developing suitable projects that benefit the PCC.

However, in order for the landscape to continue being a unique place in the world, the communities that inhabit it must strive for the preservation of its essence. 

 

24. What activities and local events can contribute to the knowledge and social appropriation of the Coffee Cultural Landscape of Colombia?

The Management Plan’s communications strategy is oriented to provide the Coffee Cultural Landscape of Colombia’s (PCC) communities all the information regarding the importance of their municipality as an integral part of the acknowledged area.

This is achieved through workshops and forums that socialize the developments among the inhabitants; socialization processes developed by the Directors of the Houses of Culture and the Heritage Overseers (Vigías de Patrimonio); forums regarding the PCC held locally under the direction of the Municipal Coffee Grower Committees and the municipality’s lively forces; training activities that promote tourism and seek to initiate a model of sustainable and quality tourism; and forums and dissemination sessions in the PCC’s surrounding universities.

The PCC’s official website is also available for all:

 www.paisajeculturalcafetero.org.co.

www.pcc.org.co

 

25. How can the region’s inhabitants participate in the promotion tasks and support to visitors?

Local inhabitants can inform visitors about the exceptional characteristics of the Coffee Cultural Landscape of Colombia’s (PCC) territory and draw attention to the coffee productive activity and the cultural heritage of their locations. They can also suggest cultural sites, farms, or tourist products both in the locality where visitors are, and in neighboring municipalities.        

 

26. How does Unesco evaluate if the Coffee Cultural Landscape of Colombia continues conserving its universal exceptional values?

The Coffee Cultural Landscape of Colombia (PCC) has a Management Plan that conserves the landscape’s exceptional values through various strategies and initiatives. They all count with management indicators that are constantly monitored in order to provide permanent relevant and updated information regarding the PCC’s conservation.

Besides receiving the reports concerning the development of the multiple initiatives, UNESCO can send monitoring teams to assess if the different programs designed for the PCC’s conservation are being implemented effectively.  

 

27. What would happen if UNESCO decided to withdraw the Coffee Cultural Landscape of Colombia from the World Heritage List?

The World Heritage Committee may withdraw a property from their list if the later is failing to meet the necessary requirements for maintaining its inscription. However, this would neither mean the Coffee Cultural Landscape of Colombia (PCC) would cease to exist, nor that its inhabitants would lose their interest in its conservation. The Ministry of Culture’s 2079 Resolution would remain active in this case scenario. 

 

28. Who should I contact if I find irregularities or interventions that damage the properties or landscapes?

 Ministry of Culture

Carrera 8 No. 8 - 55

Bogota D.C. Colombia

Phone: (571) 3424100
Fax: (571) 3816353 ext. 1183
Toll free number: 018000 938081
Business hours: Monday – Friday from 8:00 a.m. to 5:00 p.m.

 

29. Who should I contact if I need further information?

Further information is available on the website www.paisajeculturalcafetero.org.co. www.pcc.org.co.

 

30. What are the objectives and strategies of the Coffee Cultural Landscape of Colombia´s Management Plan?

Value

Goal

Strategies

Led by

Human, family, generational and historical effort put into producing excellent quality coffee

 

Foment the coffee industry´s competitiveness

Achieve a young, productive and profitable coffee industry

Colombian Coffee Growers Federation

Encourage the development of the coffee community and its environment

Improve the education and training processes in the coffee community

Colombian Coffee Growers Federation and local Governments of Caldas, Quindío, Risaralda and Valle

 

Implement projects that improve the community´s infrastructure

Colombian Coffee Growers Federation and local Governments of Caldas, Quindío, Risaralda and Valle

 

Encourage the development of tourism and productive projects that generate value to the rural population

Ministry of Commerce, Industry, and Tourism; Colombian Coffee Growers Federation; and local Governments of Caldas, Quindío, Risaralda and Valle

 

Coffee culture for the world

Preserve, revitalize, and promote cultural heritage while linking it to regional development

 

Foment research, evaluation, and conservation of the cultural heritage

 

Ministry of Culture, local Governments, Mayoralties and Universities of the PCC

 

Promote social participation in the evaluation, communication and diffusion of the cultural heritage and social values of the Colombian Coffee Cultural Landscape

 

Strategic social capital build upon an institution

Strengthen strategic social capital

Foment the coffee grower population´s leadership and participation

Colombian Coffee Growers Federation

Promote integration and regional development

Integrate the Colombian Coffee Cultural Landscape’s conservation goals to the regional, national, and international policy

 

Colombian Coffee Growers Federation and Ministry of Culture

 

 

Relationship between tradition and technology to guarantee product quality and sustainability

 

Support the PCC´s productive and environmental sustainability

Develop initiatives that generate a positive impact in the environment

Colombian Coffee Growers Federation, Cenicafé and Regional Environment Agencies (CARs)

Provide scientific and technological developments that encourage the sustainable use of the PCC

 

 

Colombian Coffee Growers Federation and Cenicafé

 

 

 

 

 

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